Wednesday 19 June 2019
8.30am - 5.00pm
$35 per person
This half-day workshop will help SMEs discover domestic opportunities that will deliver growth and reduce risk.
It focuses on assisting businesses with current customers (improved customer and channel planning and execution), and expanding on current customer base (new customers and channels).
Case studies and exercises focusing on participants’ current business issues will be used to enable individuals to develop tangible, business specific strategies and initiatives.
The following topics will form part of the workshop:
- Business purpose, vision and targets
- Sales channel options
- Selecting channels that match product USP, organisation capabilities and culture
- Interpreting insights and data
- Channel execution