e-Commerce Readiness

Tuesday 5 February 2019
9.00am - 3.00pm
Lockyer Valley Cultural Centre, 34 Lake Apex Drive, Gatton
$35 per person


This forum is designed specifically for the food & beverage industry, incorporating feedback and insights from e-commerce platform buyers and suppliers. The session aims to help Australian food and agribusinesses capitilise on the rapidly growing Chinese e-commerce demand for Australian products, and help them understand what is required to be ready to compete across the various e-commerce platforms in China. The workshop will cover the following topics:

  • Emerging trends and dynamics associated with e-commerce and how to best market your product
  • Business and operational models/requirements to access the various Chinese online marketplaces
  • Product clearance under the e-commerce channel
  • Costs associated with the various e-commerce platforms/channels
  • Building a price matrix for profit and capability with supermarket/food service channels
  • Marketing your products on e-commerce – how to promote and sell to Chinese consumers
  • IP and brand protection
  • Potential impact of ChAFTA (China Free Trade Agreement) on e-commerce opportunities

Register to Attend

For more information on this workshop contact Rod Arenas on 0427 271 565 or